Business Name(required) Website(required) DEFINING YOUR GOALS – What’s your mission? *A mission statement is a sentence or short paragraph that reflects a company or business unit’s core purpose, identity, values and principle business aims. This can describe what the organization does.(required) What’s your vision? *A vision statement is a sentence or short paragraph that provides a broad, aspirational image of your business. It doesn’t describe what you do and should be simple and easy to recite and explain.(required) Which keywords define your business?(required) Who is your ideal customer? How old are they? Gender? Where are they based? What do they do? What are their interests?(required) What do you want people to search for to find you?(required) What unique value do you provide?(required) What makes you better than your competitor?(required) What do you want to communicate to your customers?(required) DEFINING YOUR BRAND – Logo/Brand: What will your consistent element be? E.g. Logo, tagline, website, hashtag or even a combination of these. Colours: What colours represent your brand and will be used consistently across your social media? Fonts: List the fonts you use in your branding here: Image Style: These should be relevant to your brand and appealing to your perfect customer. Will you supply all images or will you be needing stock photography? What is your ideal starting date? Additional Notes: Submit
