As some of you may have noticed, social media has pretty much taken over our lives. People spend hours each day on their phones and laptops, and you can take the opportunity to market to them directly. It’s not as costly as you think!
“OK but I have a Facebook Page and nothing is really going on there.”
I hear you. Social Media is tricky to navigate for a business in the beginning, and it may feel pointless, especially if you have set up everything and nothing is happening. That’s where we come in.
Factors Which Determine Success On Social Media
Appealing to the Right Audience:
Facebook is by far the most popular form of Social Media for most businesses, but are customers looking for you on Facebook? Does your target demographic spend more time on another platform perhaps? It is important to identify who you are wanting to attract to your business, in order to determine the right channel to make that happen.
How often do you post? People tend to trust businesses who are more active on Social Media. In the age of the internet, most people check out your Website or Pages to see what your work is like, what people are saying about your product or service and whether you are easy to get into contact with.
Posting on your page regularly gives people a better impression of your business straight off the bat.
People may not be following you on Social Media because your posts are not relevant to them or they don’t see the relevancy of your products or services to their lives.
That’s the key to great marketing – putting your product or service first and foremost in their minds, and making it seem like something they really need to experience for themselves. You want them to be able to see your product in their household, or visiting your business.
Images & High Impact Visuals:
A picture is worth a thousand words. Seeing is believing. One thing these old adages have correct is that we are largely driven by visuals! You can have a great product or amazing descriptions of your services, but if you don’t have some eye-catching images and branding, your customers might never know.
We are automatically drawn to things that are aesthetically pleasing and a few well placed pictures can make all the difference!
Giving Social Media a Personal Touch:
While we can appreciate that people think it best to keep things strictly professional, you shouldn’t forget that this is Social Media after all.
The idea is for you to create a brand that people can relate with and you can do that while maintaining a professional image. People want to know what your business is about, where it started and why. People want to get to know you as a business owner and the principles of your company.
These factors make all the difference when deciding which company to use. Especially with small businesses. Consumers want to feel valued, and that their business means something to you. That they are not just another number.
What has been most beneficial for your business being on Social Media? What would you like to gain by having a bigger presence on Social Media? Feel free to share your story with us!
Regards for now!